Marketing Spend Strategy Calculator
Determine your optimal marketing spend by analyzing your unit economics, LTV:CAC Ratio, and ROMI.
📊 Step 1: Enter Your Key Performance Indicators (KPIs)
Unit Economics
The average monthly revenue generated from a single customer account.
The revenue growth from existing customers each month (upgrades, add-ons).
The percentage of customers who cancel their subscription each month.
The percentage of revenue left after subtracting the Cost of Goods Sold (COGS).
Acquisition & Sales Costs
The total amount spent on advertising campaigns this month.
The total monthly salaries for your marketing and sales teams.
The total number of new paying customers acquired this month.
Marketing Goal
Your goal for how many times the customer’s lifetime value should exceed their acquisition cost.
A ratio of 3:1 or higher is generally considered healthy.
📈 Marketing Spend Analysis
$0
Customer Lifetime Value (LTV)
$0
Customer Acquisition Cost (CAC)
0:1
LTV to CAC Ratio
0 Mo
CAC Payback Period